Sunday, June 2, 2013

Media Blog #11: Wonderfilled

So you may or may not have seen this aired on TV recently. Brief synopsis either way: Owl City performed a song for an Oreo commercial about sharing the "wonderfilled" Oreos with different fictional characters; making the big bad wolf change his big bad ways, etc. I thought it was super cute. You can take my word for it or, you know, actually watch it.

Anyways, it's been getting a lot of backlash, being called "obnoxious", childish, and vomit inducing on twitter. These remarks have been coming specifically from the viewers of madmen, which is when the spot had one of its first appearances. The fact it was aired during a more adult program makes me think that the target market audience is supposed to be from 20-50, but to be honest the commercial seems like it would work more for kids 8-15.

By using the word "Wonderfilled" the commercial is quite vague, because really what does it mean to be wonderfilled? It sounds direct like "filled with wonder", but it can't literally be filled with wonder. This, and the premise of the commercial (ya know, changing villains), makes me think that the advertiser wants you to think that buy purchasing and consuming Oreos, your life itself will be wonderfilled, rather than the Oreos themselves.

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