Media Blog #6: iPillow

 Alright, so I've heard of the iPillow before, but this is the first time I've actually ever seen an advertisement for it. Basic note on what it does: the speakers are in the pillow so you don't have to have any more pesky ear buds if you want to listen to music before you get to sleep.

These ads are pretty cool, depicting typical music/concert actions such as waving a lighter, or glow sticks. Interestingly enough, they play off of crucial stereotypes.

 First, we have the typical lighter guy, there's nothing really special about what he's doing, but then we get the rocker guy. He's in a run-down apartment (with chipped paint). He's got a lot of tattoos, and a poster labeled "Rock City." And his hands are in the typical rock gesture. Next there's the techno/rave girl, waving glow sticks in her sleep. Like who doesn't do that? She's got a lot of colorful bracelets, and a lot of heavy eye make up.

These characteristics depicted are all very cool and edgy, and they all insinuate that by purchasing iPillow, you too will have a concert every time you rest your little head.

However, the one thing that surprises me is that they used depictions of party-goers. When I usually think of listening to music before bed, I don't want something loud and thumpy that will keep me up. What I think they should have done is have a guy in a suit and a fedora  playing the sax, or trumpet laying down in bed, with a black and white filter. Or maybe Mozart, with a conductors baton. But not Beethoven, no that would be counter productive.